MyOutreach Celebrated as Best Growing Business and Best Company to Work For at the UK Business Awards 2024
On December 5th, the UK Business Awards (UKBA) 2024 held its prestigious event in London, celebrating excellence across the UK’s business landscape. Among the standout achievers was MyOutreach, recognized with two significant accolades: the Bronze Award for Best Growing Business and the Gold Award for Best Company to Work For. A Celebration of Excellence The […]
50 B2B Email Marketing Subject Lines That Work
Email marketing is the backbone of any successful B2B email marketing strategy. With inboxes brimming with emails, your subject lines hold the key to standing out, driving higher open rates, and ultimately achieving your campaign goals. Crafting compelling subject lines tailored to your audience and purpose can make all the difference. In this blog post, […]
B2B Appointment Setting on LinkedIn: Tips and Tricks
LinkedIn generates 80% of B2B leads, yet not all sales professionals realise its full potential. LinkedIn has 61 million senior-level influencers and 40 million users in decision-making roles. This blog dives into LinkedIn’s powerful tools, features, and strategies that drive B2B appointment-setting success. From leveraging advanced search capabilities to optimizing your profile for better visibility, […]
How Firmographic Data Can Transform Your Sales Strategy
B2B sales teams can fail to close deals because they pitch to the wrong companies with generic messages. Sales teams that use firmographic data to find and reach the right prospects see higher conversion rates. Firmographic data gives you insights into significant business characteristics such as company size, industry focus, and annual revenue. This B2B […]
5 Strategies to Utilise B2B Intent Data for Personalisation
Missing B2B sales opportunities might simply be a matter of not recognising the right moment your prospects want to buy. This is a common challenge that affects businesses of all types, and B2B intent data plays a vital role in addressing this issue. Your potential buyers leave digital footprints that show their research patterns, interests, […]
4 List Building Errors You’re Making and How to Fix Them
Building a successful email list starts with knowing your target recipients. Recent data shows that 82% of marketers know the value of quality customer data, but they don’t collect it well. A serious mistake in list building happens when you take a broad, unfocused approach to audience targeting. Companies that don’t define their target audience face major […]
