Resources library

The process of generating new leads is an integral part of any successful marketing campaign. Several common misunderstandings concerning lead generation can cause unsuccessful efforts and lost time and money. In...

Whether you’re a start-up or a well-established corporation, expanding your pipeline is essential to your continued success. How, though, can one maximise the number of prospective customers in their pipeline?...

In recent years, virtual events have grown in popularity, and the COVID-19 epidemic intensified this tendency. There are various forms of virtual events, including online conferences and trade exhibitions, webinars,...

Outsourcing your lead generation campaigns has become an increasingly popular option for businesses. Under this approach, rather than generating leads in-house, work on that front is outsourced to a separate...

Well done! You generated 1000 MQLs this quarter… now what? They must be nurtured! The majority of the time, a trade show delegate, webinar attendee or whitepaper reader is not ready to...