Category: News

Understanding your target audience’s intentions and interests has become crucial for effective lead generation. One powerful tool that has emerged in recent years is Intent Data. In this blog post,...

Lead scoring plays a crucial role in content syndication, helping marketers identify the most promising prospects. This process assigns a value or score to each lead based on their engagement,...

Sales and Marketing are like cheese and wine, both go hand in hand and complement each other. As a Marketing Manager, you recognise the need for a strong partnership between...

When it comes to addressing prospective clients, companies have several marketing platforms from which to select. Telemarketing and email marketing are two prevalent choices. In this blog article, we will...

The process of generating new leads is an integral part of any successful marketing campaign. Several common misunderstandings concerning lead generation can cause unsuccessful efforts and lost time and money. In...

Whether you’re a start-up or a well-established corporation, expanding your pipeline is essential to your continued success. How, though, can one maximise the number of prospective customers in their pipeline?...