Category: News

In recent years, virtual events have grown in popularity, and the COVID-19 epidemic intensified this tendency. There are various forms of virtual events, including online conferences and trade exhibitions, webinars,...

Outsourcing your lead generation campaigns has become an increasingly popular option for businesses. Under this approach, rather than generating leads in-house, work on that front is outsourced to a separate...

Well done! You generated 1000 MQLs this quarter… now what? They must be nurtured! The majority of the time, a trade show delegate, webinar attendee or whitepaper reader is not ready to...

The majority of B2B marketers use gated content as part of their marketing strategy. However, when it comes to gated assets (i.e. inputting your precious data to download a compelling...

“We only want to target CTOs… at Financial companies… with 5000+ employees… in EMEA… and  we need 1000 leads this quarter.” I appreciate every company has an ideal customer profile...

With companies allocating the largest chunk of their marketing budget towards exhibiting at events, Demand Generation marketers are facing unprecedentedly difficult times. Events across the globe are cancelling, postponing and even failing...