Category: News

82% of B2B organisations are using Target Account Lists to fuel their ABM strategy in lead generation. In this blog post, we will explore the ways in which you can utilise...

In today’s competitive business landscape, understanding your target market is crucial for success. While traditional demographic data provides valuable insights into individual customers, firmographic data takes it a step further...

As a business, generating leads is an essential part of your operations. But not all leads are created equal. It’s important to understand which leads are worth pursuing and which...

Account-Based Marketing (ABM) has emerged as a powerful approach to effectively engage target audiences and achieve remarkable results. This blog post explores the importance of ABM as a marketing strategy,...

Lead generation is merely the initial phase in constructing a thriving sales funnel. Unlock the full potential of your marketing strategy by mastering the art of lead nurturing. Boost your...

Understanding your target audience’s intentions and interests has become crucial for effective lead generation. One powerful tool that has emerged in recent years is Intent Data. In this blog post,...