In today’s market, businesses thrive on quality lead generation. Free lead generation tools can help you attract potential customers without spending a fortune. These tools offer a range of features to capture, nurture, and convert leads.
This blog explores ten of the best free lead generation tools available this year. You’ll discover how these tools can boost your marketing efforts, from email builders and form creators to AI-powered solutions.
1. Trustmary
Trustmary is an all-in-one solution for leveraging customer reviews to grow your business. It automatically collects feedback and reviews, providing effective ways to use them in your marketing efforts. You can import reviews from third-party sites, manage them on a single platform, and showcase them on your website. Trustmary offers various widgets, including review carousels, popups, lead generation forms, and chatbots, to help you capture and convert leads effectively.
How Trustmary boosts lead generation
Trustmary supercharges your lead generation process by displaying social proof on your website. You can create lead generation forms, add them to your site, and enhance them with customer reviews and video testimonials. This approach optimises your website’s potential to attract and convert visitors into leads. Trustmary also offers chatbots for lead qualification, helping you streamline your customer journey and improve conversion rates.
Trustmary pricing
- Trustmary offers flexible pricing plans for various business needs.
- Solo Plan: Free forever, ideal for small sites.
- Paid Plans:
- Basic Plan: £14.93/month for up to 5,000 views, unlimited users, and daily review imports.
- Business Plan: £46.35/month for A/B testing and phone support.
- Scale Plan: £101.35/month for large enterprises, including a dedicated account manager and priority support.
2. Wiza
Wiza is a powerful lead generation tool that taps into LinkedIn’s vast network. It allows you to extract email lists from LinkedIn Sales Navigator, making prospecting a breeze. With Wiza, you can scrape leads in bulk from any Sales Navigator search or saved list, outputting a clean spreadsheet with accurate contact info. The platform uses AI and natural language processing to clean unstructured data, ensuring high-quality leads. Wiza also offers built-in prospect and company enrichment, allowing you to feed enriched data directly to your CRM or marketing platform.
How Wiza finds leads
Wiza simplifies lead generation by working effortlessly with LinkedIn Sales Navigator. You can leverage Sales Navigator’s advanced filters to find prospects, then Wiza’s Chrome extension helps you retrieve verified contact details, like email addresses and phone numbers, in just one click. It searches the web for information and verifies emails in real-time for accuracy, ensuring a 99% deliverability rate. Wiza’s algorithm also categorizes emails as either ‘valid’ or ‘risky’, giving you the option to decide which leads to follow up on.
Wiza pricing
- Wiza offers flexible pricing plans for different business needs.
- Free Plan: 25 credits/month for testing.
- Paid Plans:
- Micro Plan: £23.57/user/month for 75 email credits and CRM integration.
- Pro Plan: £39.28/user/month for 250 email credits, unlimited scraping, and team analytics.
- Growth Plan: Custom solutions with up to 750 email credits/month for larger organizations.
3. HubSpot Email Builder
HubSpot’s Email Builder is a versatile tool for crafting compelling marketing emails. Its drag-and-drop editor simplifies the design process, allowing you to create professional campaigns without needing technical skills. You can either select from pre-designed templates or build your own, tailoring them to match your brand. The builder also supports personalized content at scale by pulling contact details from your CRM using tokens. Additionally, it offers AI-generated subject lines and email content to help improve open rates.
How HubSpot Email Builder improves lead gen
This tool boosts lead generation by enabling you to send personalized, targeted emails that connect with your audience. It lets you segment contacts using CRM data, ensuring your message reaches the right people at the perfect time. With built-in analytics, you can monitor open rates, click-throughs, and unsubscribes to fine-tune your strategy and improve outcomes. Plus, by automating follow-ups based on how contacts engage, you can nurture leads more efficiently.
HubSpot Email Builder pricing
- HubSpot’s Email Builder is included in Marketing Hub and offers a free plan.
- Free plan allows sending up to 2,000 emails/month.
- Upgrade options include Starter, Professional, or Enterprise plans for advanced features and higher limits.
- Premium plans enable connecting your own domain for a professional appearance.
4. forms.app
forms.app is a versatile lead generation tool that offers a range of features to boost your business. You can create professional-looking forms with its drag-and-drop editor, choosing from pre-made templates or designing your own. The platform allows for personalisation at scale, using tokens to insert contact details from your CRM. It also includes AI-generated subject lines and email copy to improve open rates.
How forms.app generates leads
This tool enhances lead generation by allowing you to send targeted, personalised emails that resonate with your audience. You can segment your contacts based on CRM data, ensuring the right message reaches the right people at the right time. The built-in analytics help you track open rates, click-throughs, and unsubscribes, allowing you to refine your strategy and improve results. By automating follow-ups based on contact engagement, you can nurture leads more effectively.
forms.app pricing
- forms.app offers a free plan for up to 5 forms and 100 responses/month.
- Paid plans start at:
- $25/month (billed monthly)
- $15/month (billed yearly)
- Paid plans include increased limits and features like removing branding and priority support.
5. Leadfeeder Lite
Leadfeeder Lite is the free version of a well-known lead generation tool, providing core features like unlimited users and 7-day data storage. It allows you to identify up to 100 companies visiting your website, helping you discover potential leads. Although it doesn’t include advanced features like visitor activity tracking or third-party integrations, Leadfeeder Lite is a great option for businesses wanting to try lead generation tools without any upfront cost.
How Leadfeeder Lite identifies leads
Leadfeeder identifies companies visiting your website by using reverse DNS to track their IP addresses. It filters out ISPs, bots, and spam traffic, providing you with a list of legitimate businesses. A script is installed on your site to gather visitor data, which is then enhanced with publicly available details about the company, such as its number of employees, location, and social media profiles.
Leadfeeder Lite pricing
- Leadfeeder Lite is a free plan with no expiration, ideal for small businesses or newcomers.
- Paid plans start at £77.78/month (billed annually) for advanced features.
- Paid plans include unlimited visit data storage and scale with the number of companies identified monthly.
6. FindThatLead
FindThatLead is a robust lead generation tool designed to help you discover email addresses and contact details for potential clients. Its Chrome extension allows you to effortlessly extract email addresses in bulk from LinkedIn searches or company websites. The tool’s Prospector feature lets you refine your target customer profile using filters such as location, job title, and industry. Additionally, FindThatLead’s algorithm swiftly verifies email addresses to ensure your emails reach valid inboxes.
How FindThatLead prospects
FindThatLead simplifies prospecting by enabling you to search for leads using their name, company, or domain. You can also identify leads based on the technologies they utilize, allowing you to target potential clients who may already be interested in your solutions. The tool includes an AI writing feature that creates engaging email content, and you can automate follow-ups to boost your response rates. Additionally, FindThatLead integrates with various email services, making it easy to initiate email campaigns.
FindThatLead pricing
- FindThatLead offers a free 7-day trial with limited features.
- Paid plans:
- Starter Plan: £29.07/month for 2,000 email credits and 400 daily sends.
- Ultimate Plan: £58.92/month for unlimited email credits and sends (fair use policy applies).
- All plans include access to the Chrome extension, email finder, verifier, and prospecting tools.
7. BDOW
BDOW, formerly known as Sumo, is a robust set of tools aimed at enhancing your lead generation strategies. It features customizable pop-ups and forms, advanced targeting capabilities, and real-time analytics to effectively capture and convert leads. With BDOW, you can design sleek pop-ups that activate based on clicks, timers, or when visitors are about to leave your site. Its drag-and-drop interface simplifies the customization of your forms to align with your brand, while the mobile-optimized design guarantees that your pop-ups look appealing on any device.
How BDOW grows email lists
BDOW aids in expanding your email list through a range of strategies. Its List Builder feature turns one-time visitors into loyal readers and customers. You can utilize timed pop-ups, exit-intent technology, and targeted forms to capture email addresses at opportune times. BDOW also provides A/B testing options to help you optimize your forms for improved conversion rates. Furthermore, you can create lead magnets or content upgrades, which have been proven to convert 2-10 times more effectively than standard pop-ups.
BDOW pricing
- BDOW offers a free plan with essential features:
- Email opt-in forms
- Customizable designs
- Social media sharing
- Pro plan available for £30.64/month with advanced features:
- Enhanced visitor targeting
- A/B testing
- Option to remove branding
- Premium pricing provides significant value through extensive tools and integrations for lead generation.
8. Snov.io
Snov.io is an all-in-one lead generation tool that offers various features to enhance your business growth. Its Chrome extension enables you to effortlessly find email addresses on LinkedIn and company websites. The platform also supports bulk email searches, allowing you to upload CSV files containing lead information and quickly locate corresponding email addresses. Additionally, Snov.io’s Database Search feature helps you identify leads that match your ideal customer profile by utilizing different filters.
How Snov.io nurtures leads
Snov.io is highly effective in lead nurturing thanks to its Email Drip Campaigns feature. You can design automated, personalized email sequences with specific triggers and goals. The platform also enables you to establish multichannel outreach campaigns, allowing you to engage leads across various platforms. Snov.io’s email automation facilitates the progression of leads through the sales pipeline by highlighting the benefits of your solution and addressing any objections.
Snov.io pricing
- Snov.io offers a free plan with 50 searches per month for trial use.
- Paid plans are available for advanced features and higher limits.
- Recognized for affordability, larger plans reduce cost per lead.
- Attractive for businesses looking to expand lead generation affordably.
9. GetProspect
GetProspect is a robust lead generation tool that offers various features to enhance your business growth. Its Chrome extension allows you to easily locate email addresses on LinkedIn and company websites. The platform includes bulk email search functionality, enabling you to upload CSV files with lead details and quickly find corresponding email addresses. GetProspect’s Database Search feature helps you identify leads that match your ideal customer profile by using different filters. This free lead generation tool provides 50 searches that renew each month, making it a great choice for those wanting to explore lead generation tools without any financial commitment.
How GetProspect finds emails
GetProspect employs an advanced method to locate and verify email addresses. It scans the company website and its B2B database for email patterns. The tool then constructs the most probable email address based on the individual’s name and the company’s pattern. Lastly, GetProspect verifies the email using a dedicated validation tool. This process guarantees a high degree of accuracy, promising 95% accuracy or your credits will be refunded.
GetProspect pricing
- GetProspect offers a free plan with 50 valid emails per month.
- Paid plans are available for advanced features and higher usage limits:
- Starter Plan: £38.50/month for 1,000 valid emails and 2,000 verifications.
- Growth Plan: £77.78/month for 5,000 valid emails and 10,000 verifications.
- Annual plans come with a 30% discount.
- Competitive pricing makes it a great option for businesses looking to scale lead generation without overspending.
10. Fflowlu
Flowlu is an all-in-one lead generation tool that offers a comprehensive suite of features. You can easily manage sales opportunities, plan projects, and track tasks. The platform provides financial management tools, online invoicing, and knowledge base creation. Flowlu’s CRM lets you keep detailed to-do lists for every customer, ensuring you never miss a deadline or special requirement. The Kanban boards help you optimise your work efficiency, allowing you to visualise where each lead is in your sales process.
How Flowlu manages leads
Flowlu streamlines lead management through its user-friendly interface. You can store contacts, set follow-up tasks, and manage calendars with ease. The platform allows you to take meeting notes and record phone calls, ensuring all data is at hand when you need it. Web forms let you turn your site’s visitors into leads, gathering valuable information on prospective customers. Flowlu’s automation rules run your processes automatically, guaranteeing no vital steps are forgotten in your lead nurturing process.
Flowlu pricing
- Flowlu provides a free plan with basic features, ideal for trying lead generation tools without cost.
- Paid plans offer advanced features and higher usage limits.
- Known for cost-effectiveness, larger plans have a lower cost-per-lead.
- Attractive for businesses aiming to scale lead generation affordably.
Conclusion
Lead generation tools have come a long way, offering businesses of all sizes the chance to grow without exceeding your budget. From email builders to AI-powered solutions, these free tools pack a punch when it comes to attracting and nurturing potential customers. They’re like having a tireless sales team working round the clock, helping you find and connect with the right people at the right time.
As we’ve seen, each tool has its own strengths. The key is to pick the ones that fit your business like a glove. And remember, while these tools can supercharge your lead gen efforts, they’re not magic wands. They work best when paired with a solid strategy and a dash of human touch. After all, in the world of lead generation, it’s often the personal connection that seals the deal.
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