What was the goal?
Veeva Systems is a leader in cloud computing, offering software solutions for the pharmaceutical and life sciences industries. With a focus on improving efficiency and compliance in the industry, Veeva provides innovative solutions for everything from clinical trials to regulatory processes.
Veeva Systems needed a reliable, high-quality lead generation partner. Previously working with a different vendor had led to issues with poor data quality, so Veeva sought a partner that could deliver accurate, relevant leads aligned with their ideal customer profile (ICP).
Solution:
- Verifying the ICP and Precise Targeting: MyOutreach started by working closely with Veeva to define their ideal customer profile (ICP) and target the right Clinical Ops professionals in their desired regions. We also ensured the database was vetted to include only the most relevant contacts.
- Intent Data: We integrated intent data to identify which leads were actively researching solutions relevant to Veeva. By matching this data at the account level, we ensured the content was directly aligned with the leads’ current interests, boosting the relevance of the campaign.
- Fully Managed Content Syndication Strategy: MyOutreach implemented a fully managed content syndication campaign, sourcing targeted data and leveraging intent insights to drive traffic to a landing page hosting Veeva’s assets. We used our extensive network to ensure that the right audience engaged with the content, enabling us to deliver qualified leads at scale.
Results:
The collaboration between Company XYZ and WeConsult yielded remarkable results, transforming the company's digital presence and business performance:
- High Quality Leads: We delivered accurate, high-quality leads tailored to Veeva’s specific needs, ensuring that the Sales team received only relevant contacts that fit their ideal profile.
- Scalable Lead Generation Across Region: The campaign scaled efficiently, delivering targeted leads across EMEA, ensuring Veeva could expand its reach while maintaining the precision of its outreach.
- Strong Client Satisfaction: Veeva’s marketing team was impressed by the flexibility and patience shown by MyOutreach in adapting the campaign to their needs.
Testimonial
“Kudos on your patience and flexibility to adapt the content syndication campaign exactly to our needs. This is really the first time we work with a content syndication provider as cooperative as you are! Highly appreciated!”
- Senior Marketing Manager
