What was the goal?
Denodo is a leader in data virtualization, providing data access, governance, and delivery capabilities that allow organizations to unlock the full potential of their data across multiple platforms without moving it from its original repositories.
Denodo needed to expand their database with qualified leads to support their growing sales pipeline. They aimed to ensure that their sales team had access to fresh, engaged prospects who could be nurtured through the sales funnel.
Solution:
- Target Account List: MyOutreach collaborated with Denodo to create highly targeted account lists, ensuring they were reaching out to companies and contacts with the highest potential for engagement.
- Intent Data: MyOutreach used intent data to identify accounts actively researching Denodo’s solutions. Additionally, we included profiling questions to further qualify leads and ensure they were the right fit for Denodo’s offering.
- Sales Alignment Session: Before sending leads over, MyOutreach facilitated a sales alignment session to ensure Denodo’s sales team was well-prepared to follow up effectively. This collaboration helped maximize the conversion of leads into opportunities.
Results:
The collaboration between MyOutreach and Denodo yielded remarkable results:
- Expanded Database with High-Quality Leads: Denodo successfully expanded their database with a fresh batch of highly qualified leads, ensuring their sales team had access to a steady stream of actionable opportunities.
- Improved Lead Qualification and Conversion: With the integration of intent data and profiling, Denodo received more relevant leads, leading to higher conversion rates and more efficient follow-up.
- Optimized Sales Process for Better Results: The pre-campaign sales alignment session allowed Denodo’s team to implement best practices, boosting their ability to convert leads and achieve stronger results from their marketing campaigns.
Testimonial
“It has been great to work with My Outreach. They understood and delivered what I asked and needed and the team was always very attentive. Very professional.”
- Principle Field Marketing Manager
