What was the goal?
Proofpoint is a leading cybersecurity SaaS company specializing in email security, ransomware protection, and threat intelligence.
Proofpoint partnered with MyOutreach to:
✅ Hit aggressive MQL targets
✅ Shorten the lead nurture cycle
✅ Drive more opportunities for Sales
Solution:
- Fresh Data: MyOutreach gave Proofpoint access to a fresh, compliant database of decision-makers. This provided them with a new pool of high-intent leads ready to engage with their content.
- Content Syndication: MyOutreach distributed Proofpoint content to a wider audience of decision makers.
- BANT Lead Generation: MyOutreach leveraged a mix of BANT-qualified, intent-driven leads and MQLs to drive immediate results.
Results:
The collaboration between MyOutreach and Proofpoint yielded remarkable results:
- Accelerated Sales Pipeline: New opportunities were created from a mix of BANT and high-intent MQLs, enabling faster movement through the sales funnel.
- Scalable Success Across Multiple Campaigns: The pilot campaign was so successful that it became a repeatable model, helping additional clients through agency partnerships.
- MQL Targets Surpassed: Proofpoint exceeded their MQL goal, ensuring a strong pipeline for future campaigns.
Testimonial
“We have been working with MyOutreach for the past year on behalf of our clients. The Content Syndication options they offer is great value and and the quality of the leads great as well. You can cover your BOFU to TOFU activities with them depending on your needs. The team is great to work with, helpful and attention to detail is exceptional. Looking forward to another successful year with new campaigns!”
- Senior Digital Campaigns Manager, Proofpoint
