What was the goal?
Twilio is a global leader in Cloud Communications Platform as a Service (CPaaS), enabling businesses to build seamless communication experiences via voice, messaging, and video.
With over 10 million developers using Twilio’s platform, finding net-new leads at scale became a growing challenge. Their SDRs needed a steady stream of fresh, qualified leads to keep the pipeline moving and avoid slowdowns for their Account Executives.
Solution:
- Intent Data: Using intent data, MyOutreach identified businesses actively researching cloud communication solutions. This ensured Twilio was engaging with high-intent prospects.
- Content Syndication: Levereging content syndication MyOutreach distributed Twilio’s whitepapers to targeted accounts, generating opt-in leads that aligned with Twilio’s ideal customer profile.
- Sales Enablement: MyOutreach provided a sales enablement session for Twilio's SDR team, guiding them on converting top-of-funnel leads.
Results:
The collaboration between MyOutreach and Twillio yielded remarkable results:
- Consistent Flow of Qualified Leads: MyOutreach provided a steady stream of net-new MQLs, ensuring Twilio’s SDRs always had fresh leads to work with.
- Data-Driven Targeting for Higher Conversions: By leveraging intent data, Twilio engaged the right prospects at the right time, increasing the likelihood of conversion.
- Scalable & Repeatable Success: The fully managed approach allowed Twilio to continue generating new leads at scale, keeping their sales pipeline healthy.
Testimonial
“I can highly recommend working with My Outreach, as they have always come through for me and presented me with a wide range of super useful data and a great diversity of requested leads.”
- Senior Field Marketing Manager
