What was the goal?
Wind River is a global leader in embedded systems and cloud software, offering real-time operating systems, industry-specific software, simulation technology, development tools, and middleware for a variety of applications.
Wind River needed to grow their database with compliant leads while targeting their DACH audience. The goal was to generate a steady stream of opt-in leads for their sales team to nurture, qualifying them through a strategic content syndication approach.
Solution:
- Double Opt-In for High-Quality Leads: MyOutreach implemented a double opt-in process to ensure high-quality, compliant leads. We first captured the initial opt-in through an industry-specific landing page, then followed up with a confirmation email for the second opt-in.
- Intent Data and Profiling for Lead Qualification: We used intent data, install data, and profiling questions to further qualify leads, ensuring they were the right fit for Wind River’s offerings.
- Tailored Content Syndication Strategy: MyOutreach built a holistic content syndication strategy, targeting the right decision-makers and delivering industry-relevant content, such as ebooks and whitepapers, to keep prospects engaged.
Results:
The collaboration between Company XYZ and WeConsult yielded remarkable results, transforming the company's digital presence and business performance:
- Expanded Database with Qualified Leads: Over multiple quarters, MyOutreach helped Wind River grow their lead database from an initial 113 target leads to more than 850 qualified leads, providing a substantial increase in the sales pipeline.
- Improved Lead Qualification and Conversion: The double opt-in process combined with intent data and profiling questions resulted in more qualified leads that were ready to be nurtured and converted by Wind River’s sales team.
- Revenue Growth from Targeted Campaigns: The holistic content syndication strategy helped Wind River generate more revenue, supporting their business growth and long-term objectives.
Testimonial
“My Outreach did a thorough analysis of our needs versus their capabilities and helped us shape our lead program before and during execution to perfectly reach our goals. They speak our “lead language”, team up, are always responsive and proactive. A great pleasure and true help working with their professional individuals and the whole team.”
- Senior Field Marketing Manager
