What was the goal?
Bitdefender is a cybersecurity software leader delivering best-in-class threat prevention, detection, and response solutions worldwide.
Their OEM product line had a highly specific audience, and after exhausting their internal database, traditional email campaigns were yielding diminishing returns. Bitdefender needed a scalable way to engage fresh prospects and fuel their pipeline.
Solution:
- List Building: MyOutreach helped Bitdefender build a high-quality, compliant list of net-new prospects.
- Content Syndication: We distributed Bitdefender content to a wider audience of decision makers.
- Opportunity Creation: We opened the door for them with 366 decision makers at 124 companies.
Results:
The collaboration between MyOutreach and Bitdefender yielded remarkable results:
- Expanded Data Base: MyOutreach expanded their database with net new names that Bitdefender could prospect to compliantly. This data fueled wider campaigns including webinars and newsletters.
- Direct Impact on Revenue: Sales teams identified six high-value opportunities, delivering measurable ROI to fund additional campaigns.
- MQL Goals Exceeded: With a consistent flow of qualified, opt-in leads, Bitdefender exceeded their MQL target, securing a strong pipeline for future quarters.
Testimonial
“Excellent results delivered by MyOutreach. I was impressed with their flexibility and results-oriented attitude. Our campaign was quite difficult to implement however MyOutreach went the extra mile and we managed to overachieve the target. Kudos to the entire team!”
- Product Marketing Manager, Bitdefender
