Phase2 is a leading digital agency that specializes in creating impactful digital products, driven by data, insights, and customer experience. They partner with industry leaders to shape the future of their digital presence.
Phase2 was tasked with promoting an upcoming webinar with the Cystic Fibrosis Foundation, requiring rapid promotion to drive a significant number of registrations within a tight timeframe. The goal was to generate high-quality leads while maintaining a focus on targeting the right audience.
Email Marketing: We worked closely with Phase2 to create an email HTML template with a UTM to track registrations. After building a custom list of accounts that matched their ICP, we executed a targeted email blast, driving traffic to Phase2’s registration page and ensuring a high-quality pool of leads for the event.
With 90 registrations, Phase2 far exceeded its initial goal. MyOutreach contributed significantly to the success, providing 80% of the MQLs from the event. This success highlighted the power of a well-targeted and scalable outreach strategy.
“We partnered with MyOutreach to promote a webinar. They guaranteed us 25 registrants/leads, and we got 90 — > 3x what was promised. Lead quality was very good. 80% of our MQLs from the event came from MyOutreach.”
- Director of Demand Generation
