Fastly’s powerful and programmable edge cloud platform delivers some of the best and fastest online experiences possible through edge compute, delivery, security, and observability offerings.
As part of their growth strategy in APAC, Fastly sought to engage senior decision-makers across multiple industries through a high-impact Security webinar
Fastly needed a fully hosted webinar solution that not only delivered a seamless experience but also delivered at least 60 high-quality attendees. They aimed to target senior decision-makers across multiple regions, requiring an outreach strategy that could effectively engage a diverse audience.
Fastly partnered with MyOutreach to manage the entire campaign, from planning to post-event analysis. Our comprehensive approach included:
✅ Planning & Setup - We built the webinar platform, designed branded materials, and coordinated speakers and agenda.
✅ Targeted Promotion & Lead Generation - Using a multi-channel strategy (email, LinkedIn, telemarketing, and reminders), we maximized registrations and engagement.
✅ Seamless Execution & Follow-Up - We managed the live event, provided real-time support, and delivered post-webinar reports with actionable insights.
213 total registrations, leveraging both Fastly’s network and MyOutreach’s expertise.
🎯 132 attendees - More than double the initial goal of 60.
📢 High engagement & participation driven by a strategic multi-channel approach.
📊 Post-webinar insights provided valuable data on attendee behavior for future engagement.
By surpassing attendance expectations and providing valuable post-webinar insights, MyOutreach helped Fastly to increase its market visibility and generate interest for its webinar.
“The MyOutreach team was helpful and responsive from the get-go. They understood the brief and delivered on both the quality and quantity of leads we needed for this webinar.”
Jillian Chim, Field & Partner Marketing Manager APAC
