TIBCO Software is a leader in business intelligence and enterprise data solutions. Founded in 1997 in Palo Alto, California, TIBCO has since grown into a global force, offering advanced software for data integration, analytics, and real-time insights across multiple industries.
TIBCO sought to strengthen their lead generation efforts by tapping into new, highly relevant contacts. They needed to scale their outreach, providing their BDRs with quality, opted-in leads they could nurture and convert into opportunities.
Content Syndication: MyOutreach managed the entire content syndication campaign, from identifying the right accounts to distributing engaging content. By ensuring leads were validated and aligned with TIBCO’s objectives, we ensured a smooth transition to the sales team, which was then guided on best practices for nurturing these high-quality leads.
The campaign exceeded expectations, opening doors to 145 qualified contacts across 75 unique companies. This resulted in the creation of 2 opportunities, with the sales team continuing to nurture additional leads. With consistent lead flow, TIBCO is positioned for a strong quarter and future success.
“The campaign has performed really well and we’ve seen 2 opportunities off the back of it already!”
- Demand Generation Manager
